Friday, September 22, 2023

LO3: Legal and ethical

My radio show Barbed Wire will be produced and broadcasted across the UK radio. This media sector is regulated by OFCOM (Office of Communications), OFCOM also supervises content produced by TV as it's purpose regulate all broadcasted media.

When creating my programme I knew it was important to look at legal and ethical components that need to be monitored throughout production. The broadcasting codes range over many aspects that ensure that all programmes are appropriate to appear on air. 

Section 1 Section 1 focuses on rules about content information and scheduling in programmes; in terms of protecting children under the age of eighteen. To make sure my show Barbed Wire adheres to this guideline it will air before watershed starts between 5 and 7pm, so it matches with the drive time. I decided to air the show at this point in the day because it allows me to target the full demographic of 18-35+ who will either be driving home from work, driving from Uni or getting ready to go out. As I am targeting only over 18's it isn't as essential to protect under 18's. However, there is still the chance that some under 18's will listen, in this case warnings for songs or hosts using profanity or discussing sensitive issues will be put in place. The show is also still pre-watershed meaning any swearing has to be mild or censored.  The genre of 'Barbed Wire' will change based on what hosts are present on the show at the time as the main host Georgia Michael's will often be present with other people as well as the usual trio. This includes audience call-ins, indie bands and artists, music events, tours and shows happening nearby. there will also be mentions of when new rock and metal is released but there will be a central focus on local music and local artists. 

Section 2: Section 2 focuses on the standards for broadcasted content, in order to provide adequate protection for members (particularly vulnerable members) of the public, from offensive/ harmful material. This is based on the protection of all listeners regardless of their age, race, or gender demographic. in regards to my radio show 'Barbed Wire', it will be a chat-based show with an up-beat positive atmosphere/vibe, the discussions will revolve around musical opinions, favourite artists, favourite albums etc. The genre of music will mainly be heavy rock and metal this means that the music discussed will be representing the entirety of the rock and metal scene which includes its history, its fashion, its celebrity associations and much more. This means that the radio show will appeal to all of the target audience demographic. 

Section 3: Section 3 focuses on the material that is likely to incite crime or disorder, reflecting one of Ofcom's main duties which is to prohibit the broadcasting of this type of programme. In my radio show 'Barbed Wire' I will adhere to this guideline by stomping out the negative stereotypes of the artists and music the show revolves around. Because my show is based around metal, the stereotypes associated with the genre are often negative. This is due to many examples such as the attack led by 18yr old Morne Harmse with a sword in his school who was said to have been dressed in a mask like that of former Slipknot drummer Joey Jordinson and amongst other things blamed the lyrics from their song 'Disasterpiece.' However, I intend to quell these stereotypes and the negative opinion of these music groups by showing that metal isn't scary and can be enjoyed just like any other genre of music can. in fact the ideas of metal are meant to be open and excepting of everyone. To further combat the negative and outdated image problem I have two main female hosts and one male hosts to show that it isn't a male dominated field. 

Section 4: Section 4's focuses on the responsibility of broadcasters in regards to the content of religious programmes. Due to my show being a local show and mainly focusing in and around the Sheffield area, as it is broadcasted on Kerrang! it also targets a far wider area, meaning that their is a vast diversity of religious backgrounds that need to be considered. It is doubtful that religion will come up as a topic but if it does it should be treated with respect and professional courtesy. This is due to the large area being home to a diverse array of religions. 

Section 5: Section 5's focus is to ensure that news, in whatever form, is reported with due accuracy and presented with due impartiality and to ensure that the special impartiality requirements of the Act are complied with. When talking about topics in my radio show 'Barbed Wire', I will make sure that all information is accurate and impartial. I have fully researched all of the bands and songs mentioned in my programme and I have an intermediate understanding of the rock and metal scene which grants an advantage in creating the show. I will not include a weather or news segment but they do exist in the programming schedule. The impartiality is something therefore, I will only achieve in the news and weather segments as the shows hosts present their musical views with an opinion as to what is the best. However, this will not turn argumentative or aggressive, instead each host will take turns in speaking, and they will all respect or appreciate each others opinions. 

Section 6: Section 6 focuses on the special impartiality requirements and other legislation that must be applied at the time of elections and referendums. This section is therefore irrelevant to my radio show as their is yet to be a current election or referendum, so our broadcast will not be altered by the regulations around politics and public policy. However, there is the possibility of an election or referendum period occurring soon due to the current political unrest of the country, therefore there needs to be no political topics covered during this period of time. 

Section 7: Section 7's focus is on broadcasters to make sure they avoid unjust or unfair treatment of individuals or organisations in programmes. This is relevant to my show as my hosts will chop and change throughout shows and therefore they are classed as 'individuals' as they will move around channels and platforms when not working with 'Barbed Wire'. Therefore, it is vital that I adhere to this code as the treatment of my part-time hosts will be crucial on my show. The part-time hosts will be treated as equals by the full-time host throughout the show, and will both be given the same amount of time to speak and voice their musical knowledge and opinions.

Section 8: Section 8's focus revolves around piracy this is important due to the songs I use in my show. I need to make sure that I get licensing or copyright from the artists or record companies before playing the music on air as otherwise I may get sued for copyright infringement. It is also important that hosts reveal as much as they are comfortable and aren't pushed to do so as their data such as personal social media accounts is revealed to audience members. If they do not consent to this then this falls under the data protection act where I have a duty of care to protect everyone involved. 

Section 9: Section 9's focus revolves around the contrast/difference of adverts and other content in my radio show in order to prevent surreptitious advertising and financial harm for the audience. in order to prevent this I used a very different voice for my advert in order to create an obvious difference for listeners. I also used a different background music to further separate the elements. Both of these differences match my codes and conventions because the music is rock and metal based and the accent used will be typical of the Sheffield area.

Section 10: Section 10's focus is on commercial communication however this is more based around other forms of media compared to radio as radio has no visual element. Therefore the adverts must be clearly separated from other content by different means, linking back to the two ways I mentioned in section 9 to ensure my listeners protection.

Data Protection Act: 
Due to Casey Clint being a part-time host and therefore not staying with the show fulltime or (possibly not returning ever) then it is important for her personal social media information to be protected and when recording is finished her information needs to be removed from Barbed Wire's website etc. As this is a potential GDPR breach of retaining private information no longer needed or known about by someone. The information of all three hosts needs to be well protected/encrypted in order to stop listeners from finding out private information. If this isn't done then serious problems could arise from lack of data protection. 

Copyright: 
Copyright is an important issue to handle due to the music we will be playing throughout the show. In order to play the music that the hosts have chosen the show requires a PRS license to broadcast it. This is typical of radio shows as they need to have a PRS license in order to access other people's intellectual property in this case it is other people's music. This is because the artists who have worked to produce the music will want credit and financial compensation in return for their music. 


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