LO3: Justifying codes and conventions

Jingle:

https://youtube.com/clip/Ugkxz7cOwdTOGY0mAksiVbmpx63koTZ4BaN3?feature=shared

When creating my jingle for the station and my show, I made sure that I followed the conventions of other radio stations in my genre. My main inspiration was Kerrang! Radio Unleashed with Johnny Doom due to the genres of music they play and the style of the show. The jingle fits my conventions as there is a guitar solo/riff playing in the background. This fits the codes and conventions of my rock and metal music show because a rock and metal instrument is included in the intro and immediately captures the listeners attention and draws them in. 

News Segment:

https://youtube.com/clip/UgkxTIF8lzNT8bRgCmIDWv3pVKhZ_Tpmze1E?feature=shared

The news segment matches the convention of my genre as it is a non-news based programme the news segment won't be particularly long.  This is also the case because it is a regional/local station and there won't be that much daily news to report on. the news is a mixture of traffic and music which fits my show because it is set during the drive time when people are on the road, and music is the main focus of my show, particularly Sheffield musicians and Malevolence is from Sheffield, which is why the speaker has such a positive and colloquial response calling them 'our Sheffield lads' as if we know them personally. This creates sense of unity and a familiar bond. 

Colloquial Language:

https://youtube.com/clip/Ugkxezwfn0zeImm_ho5K2KFm5lCrdfqkXQOB?feature=shared

The colloquial language such as 'absolutely gutted' shows that this is a non-professional radio show and is exactly what people coming out from Uni or work want to hear opposed to the corporate or formal talk they've been hearing all day. This will make them want to immerse themselves in the show more and continue to listen. This also targets the younger end of the target audience as if they are in college or Uni they will often talk informally and be used to this way of talking, this therefore appeals to them and makes them want to listen more. It also shows them that they don't have to speak formally to be respected or to have a job so this could connote the hosts as ideal selves for the younger and more impressionable members of the audience. 

Advert:

https://youtube.com/clip/Ugkx0RhbmXwoDMX69FvbG13_3yDBiZcQGx91?feature=shared

The advert I included features the fictional event 'Barbed Wire Live' a festival featuring Sheffield artists such as The Reytons and Bal Sagoth. This mixture of artists shows the diversity of music that Sheffield has to offer and shows the listeners that there's something for everyone. A Yorkshire accent is used to increase the diversity of the show and also connote again that the show is based in Sheffield. This appeals to the Sheffield based audience. The diversity of artists helps target the full demographic of my shows audience from 16+. 

Synergy/Promo: 

https://youtube.com/clip/Ugkx7ztma0PLBIdqmuoWHVjT8GYUok0l-apc?feature=shared

The addition of plugs for the hosts personal social media fits into the theory of ideal self/partner as the listeners may idolise the listeners and want to find out more about them. Due to this being a local radio show targeting a niche they would want to promote themselves as much as possible in order to increase the shows reach and popularity. In the advert segment the announcer also refers to the official Barbed Wire website and social media channels on both X and Instagram. This would be done to synergise the popularity of the show and the social media and website of the show as if the socials and website got promoted more then in turn the show would get promoted. This is also done because it is the first ever show and the website and socials are brand new and need traction to get going. The idea of finding out more will appeal to people coming home as they can now correlate accessing the website and the socials with getting home quickly.