What are the jobs/ documents you need to complete?
- Audience Profile
- Mindmap(s)
- Treatment
- Reader Profile
- Scheduling
Rock/Heavy Rock/Metal/Heavy Metal
Competitors: Greatest Hits, Absolute Rock, Kerrang!, TotalRock.
Audience Profile:
Mindmap 1:
Mindmap 2:
Bedded Music - There's always music playing. They add background music.
No Dead Air - There's always something being said, conversation is always active.
Reader Profile: Our target audience is 18-35+ males with a disposable income. The target audience will be majority working adults due to the drive time/ evening running time of the radio programme as well as the mature themes of the genres of music. By having my target audience between 1989 and 2006 this allows late 80's to early 2000's to be reliable and nostalgic for the range of age in the demographic.
Treatment:
Title of the show:
The title of my radio station will be 'Barbed Wire.' the title carries denotations of metal and being prickly. The word 'wire' has connotations of 'the wire' which is an allegory for being on the radio which works with the programme being on the radio. Other titles that where considered where Love Metal and Fission. However Barbed Wire felt like a stronger more memorable name to use than the other ones.
Type of programme content:
Barbed Wire will be a mainly music programme with regular intervals of talking and interview segments. There will also be news and travel updates throughout the programme at a less frequent interval.
The genre of music played will span from a diverse catalogue of metal and rock throughout the ages spanning mainly from the 80's to present day, though will occasionally include songs from the 70's too. This includes songs such as 'Mexicola by Queens of the Stone Age' and 'I-O-E-I-A-I-O by System of a Down,' these songs will appeal to my target audience because they sit in the middle of the time bracket for the show being released in the 90s-2000s.
We as producers of the show have a similar age and taste in music which allows us to appeal to the target audience directly with what they want, without them having to ask for it; acting almost as below the line advertising. Being familiar with the scene around the music genres also allows us to get a better understanding of the aesthetic/feeling needing to be created during the show.
Metal and rock genres are becoming more popular and urbanised with technological convergence and web 2.0 leading to the creation of applications such as TikTok, Instagram and YouTube Shorts. The use of popular apps such as the ones I have mentioned has brought the genres to a large niche audience opposed to the small niche audience in the 90's and 2000's. It has also led to the dispersal of many negative stereotypes surrounding genres like death metal and heavy metal as people believed that metal was devil worship and unholy. Now metal has been put in many popular TV shows such as Stranger Things or Dark and is shown to be an overall positive influence on the world. Metal fashion has also become quite popular ranging from leather outfits and long hair to death metal makeup.
Advertisements for the radio show will be promoted at popular metal and rock venues such as The Leadmill, Foundry, Network and The Lughole around Sheffield. I will expand my reach out of the town center by advertising at venues such as Meadowhall and Sheffield Arena as well. Due to Sheffield's overwhelming University populous I will appeal to a mass by advertising at student nights too.
Target Audience:
The shows target audience will consist of an age demographic between 18-35+ due to the mixture of current and older music spanning from the late 70s to present day/2020s. The older songs stemming from the 70's and 80's creates nostalgia for the older demographic of the audience 35+ yrs old. Whilst the 90's -2000's appeals to the middle of the demographic 26.5yrs old. The music from the 2010's and 2020's creates nostalgia for the younger end of the demographic 18 yrs old. I will have a diverse range of people on the show in order to appeal to the brief, to prevent ethical issues and to advertise to a mass audience as much as possible. The interviewee will either break conventions of metal by not adhering to the metal aesthetic in how they dress to show how our programme is unique; or the interviewee will adhere to the metal aesthetic due to the fact that the show is already breaking conventions and stereotypes in other areas. The target audience fall into the digital native generations meaning that hashtags and phone use will be encouraged AFTER (to prevent the legal and ethical issues of people driving and using their phones) the drivetime part of the show i.e., when people have gotten home from work and from school.
I will aim to advertise to the top of the bracket middle of the NRS grades so between C1C2D due to the fact that my age bracket targets a lot of teenagers and university students who will not have much in the way of disposable income. However on the other hand the older end of the demographic will.
Theme of the show:
Which was the best gig/event/concert you have been to in Sheffield. This could have been at any location around Sheffield such as places like: The Lead-mill, Sheffield Sport Centre, City Hall or Sheffield Arena.
Scheduling:
The programme will run from 4pm all the way to 12pm on week nights/Mon-Fri so that listeners can get their fix of heavy rock and metal at the start and end of ever working week. The show will be split into two four hour segments. 4pm-8pm is safe for all ages to listen to and is monitored/regulated. After 8pm the show will include swearing in songs and interviews but there will be repeated warnings and advisory statements to cover the ethical issues of children from listening. This will allow listeners to listen to their favourite songs as they are meant to be enjoyed rather than having them adhere to radio edits. This fits with the codes and conventions of rock and metal genres due to the excessive use of explicit language in songs and interviews. Their will also be plugs throughout the show for our app in order to listen to the show outside of on air hours. This allows us to expand our reach and audience size. Through the app we will also have full length recordings of different artists that come on for interviews.
Launch Date:
The programme will launch at the beginning of September to allow the whole of my 18-35+ target audience demographic to return to work, school and university i.e., to return to their five day week schedule. Starting before/just around the time they get back to work means that the programme will lead them back into working so they know that at the end of the day they can tune into their favourite rock and metal tunes. The Thursday and Friday shows will lead them into the weekend and they can listen to rock and metal when they are planning to stay in and rock or go out and party.
Key Personnel:
In terms of presenters there will be three hosts two female and one male in order to have a majority female cast. This is so that the outdated stereotypes of rock and metal being male genres will be challenged. The interviewees will stem from a diverse range of backgrounds in the metal and rock genres so that they are seen as relatable people and 'just like the audience' by the audience and therefore as an ideal self/partner (Carl Rogers 1974.)
Health and Safety/Audio Assets:
in order to prevent any accidents or injuries the necessary risk assessments and safety checks will be taken before the show so as to identify any possible hazards. Contingencies will be included so as to know what do in case of an eventuality. In the assessments there will also be proactive steps taken in order to prevent anything from happening before it happens. Possible hazards may include faulty lighting; that may turn off, fall or explode, improper set design leading to the set falling, having splinters or having sharp edges. Preventing these things from happening includes checking stability and checking wiring, as well as having test runs on set before actual filming. Contingencies include first aid kit or medical staff on hand.
There are also digital risks to consider such as footage being corrupted or equipment running out of charge. Charging equipment beforehand as well as back up recording equipment should be considered for prevention. Contingencies include having spare charged equipment or chargers to hand as well as the ability to cut to music or a weather update etc. to fill time.
Budget and Funding:
Our programme is a professional project meaning there isn't a dire limit to funding compared to a school or college based production. This means that access to equipment and resources is limited to what we can afford of an independent budget. However funding is still dependent on the backers seeing profit from investment . This means pushing adverts for gigs and music events is a top priority. Also need to include advertising for the stations app. Another feature that could be considered for increased public interest would be a membership to a network without ads.
Use the attached template to complete the script for your radio show. I page of A4 is equivalent to 1 minute of dialogue therefore at least 5 pages is needed. Here is a link to an example of a completed one so you can see how to layout dialogue from more than one person and also information about songs and timings
Malevolence Metal, Groove Metal,
Bring Me The Horizon Metalcore Alternative Metal
While She Sleeps Heavy Metal
Saxon Heavy Metal
Dead Sons Heavy Rock
Drenge Heavy Rock
Bal-Sagoth Symphonic Black Metal
Script:
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