1.National Commercial
Absolute Rock
The target audience is 35+, male and any social class or disposable income, due to the adverts being incredibly varied. All day. On a smart speaker such as an Alexa or Google Home. In your car/car radio. And on the frequency DAB: 11C.
2. Public
BBC Radio 2
A mixture of 40+ and also people 16+ due to their being a variety of 60s and 70s in contrast with contemporary music. 60s and 70s ballads, pop and soft rock and modern pop. All day. On a smart speaker such as an Alexa or Google Home. In your car/car radio. And BBC Sounds at
3. Regional
Greatest Hits South Yorkshire
35+, either gender. greatest hits from the 60s, 70s and 80s represents this. All day music. Smart Speaker such as Alexa or Google Home. In your car/car radio. And at the Greatest Hits website online.
4. Community
Sheffield Live!
25+, male, medium income and social class. Promotes regional shows and events as well as local and indie businesses. The Sheffield Live TV channel. Smart speaker such as Alexa.
5. Internet
Radio Hits Music (YouTube)
The target audience's age is 18+, and the gender and disposable income is anything due to their being no way to determine. The only way to access this is through YouTube. This of course means that they can access it across multiple software's and devices.
6. Non-profit
Forge Radio - University of Sheffield
The target audience of Forge Radio would be 18+ and the gender would be relatively split. The social class would be middle class + due to the overwhelming majority of people listening going to university and therefore having to pay.
Forge Radio live - Sheffield, United Kingdom | Online Radio Box - Online Radio Box Website
- YouTube Channel
The Radio frequency 103.9 Radio
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